Facing Funding Cuts, Community TV of Santa Cruz Co. Redefines Its Mission

Community TV of Santa Cruz County


Free Speech Bowl-A-Thon Celebrates Local Programming

SANTA CRUZ – Sept.23, 2011–In the rapidly changing landscape of Hulu.com and basic web television, community television stations across the country are trying to figure out how to survive.

Community TV of Santa Cruz County is going bowling.

The public is invited to join teams of volunteers, staff, supporters and the board of directors of the small nonprofit broadcast organization by putting on their two-tone bowling shoes to raise funds at the Strikes for Free Speech Bowl-A-Thon on Saturday, Oct. 1.

This second annual fundraising campaign is just one component of the organization’s comprehensive strategy to redefine itself and its relationship with its audience at a time of increasing financial uncertainty.

“We are moving from a cable franchise fee-supported organization to an organization competing for sparse available funds as a nonprofit,” says Mary Ann Thyken, who stepped into the position of executive director about two years ago. “Really, we’re a different organization than we were just two years ago. Changes in funding are asking us to be something totally different in the community. We’re being asked to prove our worth in the community and make some hard choices.”

The money raised will help the organization continue to provide countywide broadcast training and support a diverse slate of locally produced, award-winning programming. Amid the clash of bowling pins, there will also be a raffle of amazing prizes donated by local wineries, artists, restaurant and café owners, retailers and sailing charter companies. (Donations are still being accepted!)

Community sponsors have generously donated as well including:
• $250 Strike Sponsorship from Joe Hall
• $250 Strike Sponsorship from ______________________
• $500 League Sponsorship from David Gott
• $500 League Sponsorship from Santa Cruz Seaside Company
• $1000 Perfect Game Sponsorship from Ow Family Properties.

Over the years, staff and volunteers have trained thousands of residents on the art and technology of broadcast television and provided a unique venue for local shows, events, and news. The stations are all aired online and classes include low cost training on state-of-the-art equipment throughout the county.

For $1,000 we can:
• Teach 30 local youth digital media classes
• Cover four important local events, (such as the James Durbin press conference, the UCSC Poetry Slam and SCCAL Swimming championships)
• Stream five local government meetings on the internet
• Or offer the CTV studio to 10 local access productions and keep our community connected.

In Santa Cruz Country, we’re not really served by any other television outlet, Thyken said. “If Community TV goes away, nobody’s going to rush to pick up school sports and government meetings and make original programs about what’s going on in the community.”

Saturday, Oct. 1, 12:30-3:30 p.m.
Boardwalk Bowl, 115 Cliff Street, Santa Cruz
To join or lead a team, donate raffle prizes or sponsor the event, contact
Mary Ann Thyken, Executive Director, 831-425-8848, ext 28; m.thyken@communitytv.org

Community Television of Santa Cruz County
816 Pacific Avenue, Santa Cruz, CA 95060
http://www.communitytv.org, facebook.com/CTVsantacruzcounty
twitter.com/CTVsantacruz, youtube.com/user/CTVsantacruz


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