JENNIFER RICH PITTMAN News • Innovation • Stories of a Community


Efforts shift from reuse to broader corporate strategy

Santa Cruz Sentinel

Earth Day is no longer about reporting how much paper fills up company recycling bins.

Instead, according to local entrepreneurs and business leaders, the definition of sustainability has moved beyond the singular elements of reuse and waste reduction to include products and services themselves. Manufacturing, business partnerships and even connections to the broader community have made their way into strategic discussions about profit and market share. (MORE)


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This entry was posted on April 18, 2010 by in Business, Feature Articles.


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